Craft
I grew up on a small farm in Iowa. My family didn’t even own the land we farmed while I lived at home, and the size of our operations paled to what was emerging as the new normal of corporate farms...
View ArticleWho Are You?
“My name is Inigo Montoya, you killed my father, prepare to die.” In honor of the 25th anniversary of The Princess Bride I present to you one of my favorite branding statements. Inigo Montoya can...
View ArticleThat status report you just sent really helps us get our message across.
Said nobody, ever. With shrinking budgets, there has been a (rightfully) increased emphasis on making sure communications teams do more than just come up with ideas, but actually drive meaningful...
View ArticlePR I Like
With so many examples of bad PR practices out there it’s easy to focus on things people do wrong. (It’s really, really easy, incredibly easy. I can’t emphasize it enough. It’s so easy.) We don’t often...
View ArticlePassion
What do you do? There’s a million ways to answer it. People talk about their job, their hobbies, their families, the same can be said when you try to figure out what agency to engage with. Now 99 times...
View ArticleFrom College to Internship: the stuff they don’t teach you in college
Leaving the University of Oregon, and starting my first internship in the PR field is a rush. The knowledge and skills I learned over the past four years to prepare me for this moment have flown out...
View ArticleSmile Contest Winners
I’m from Portland, and have lived most of my life here. Kent grew up in Iowa, but has lived here for 15 years now, and owns a fixie, so Portland is a big part of who we are. We also represent...
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